Mensch presents

FARM TO FABLE.

A study of how sustainability slop broke belief, and how food & ag brands are earning it back.

• Word of mouth: interview data from 70+ founders, funds & accelerators
• Sustainability slop: nobody buys it
• Strategies: to earn belief, buyers and backing
• Good eggs: brands and funds leading the way
• AI: the word… vs. the thing
• Go fix!: a tangible to-do list for your brand