IYO Burgers

IYO Burgers was a burger restaurant on a mission to make ethical sourcing cool, social and seriously tasty. We built a warm principled brand around a simple belief: people do not choose better food out of guilt, they choose it when it feels good. The core of the brand was a sticky founder story about the mission and the two young founders behind it. We baked in something for people to talk about because great marketing isn't what you say — it's what people say to each other about you. That something was making the burgers ‘inside out’. Ingredients inside the patty. A huge talking point.

From name to menu and animated launch assets, the identity blended ethical food culture with warm, line-led design to position IYO as the burger brand with goodness on the inside.

Featured on Discovery, Ted Talks, The Sunday Times, Eatout & More.