To be a Mensch is to sometimes give without expecting anything in return. The Lab is how we live that. We also believe access shouldn’t be the reason the best ideas don’t rise. Twice a year, we pick early-stage founders with ideas built for extraordinary impact—where a great brand could make a difference. You get the works, for nada. No money. No equity. No catch.
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When you’re done with the Lab, you’ll be armed with an MVB and know how to use it. Because Lab projects are pro-bono, members of the Mensch Collective join these projects on a voluntary basis. As such the exact bits you’ll end up with do differ slightly on a case by case basis but you can generally expect:
Sound Good? Reach out
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Research, Value Prop, Position, Personality, Idea, Mission, Story
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Verbal Identity, Visual Identity
Website, Design Assets,
Videos, Go-To-Market Strategy
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