DRAG

SERVICES

We conduct research, discussions, interviews and workshops to uncover key insights about your customers, category, and who you are as a company. The outcome is a strategic foundation of real- world data to build a strong brand upon.

Deliverables

  • Collaborative Workshops
  • Stakeholder Interviews
  • User & Field Research
  • Market Research
  • 4C Assessment

Discover

Define

We lock in your verbal brand identity. We start by clearly articulating your  purpose, mission, vision, values, story and positioning. We finish with crafting your brand voice: personality, tone of voice and messaging examples. The outcome is your verbal brand guideline on how to speak your brand into the world, every time you do.

Deliverables

  • Purpose, Mission/Vision, Values, Story
  • Positioning
  • Voice
  • Verbal Guidelines

Design

We craft you a visual brand identity that represents who you are and what you’re all about. We start with your logo, typefaces and colour palette made of primary colours, secondary colours and shades.  We then produce creative mockups: showcasing how your brand should look in the real world across a variety of applications. The outcome is a visual identity guide and all the design assets you need to look good wherever you show up.

Deliverables

  • Type-logo, Icon
  • Typefaces
  • Colour Palette
  • Creative Mockups
  • Visual Identity Guide
Design Large Hero Icon

Activate

We apply your new brand to real assets. The outcomes in this phase vary widely from project to project, but many include social assets, decks, business cards and websites that shine your new identity to the world.

Deliverables

  • Social Assets
  • Fundraising Deck
  • Website
  • Business Cards
  • ...and more
Activate Large Hero Image
DISCOVER
Market Audit
Company Audit
Customer Interviews & Surveys
Persona Mapping
DEFINE
Idea, Mission/Vision, Values
Story
Voice
Messaging Guidelines
Slogan
Positioning
DESIGN
Logo, Icon
Typefaces
Colour Palette
Creative Mockups
Visual Identity Guide
ACTIVATE
Website
Social Assets
Business Cards
Design Resources
Video & Animation
Merchandise

SCHMALTZ

“Jonah and his team helped us revitalize our brand and given us the confidence to approach the market with a very unique and relevant positioning based on solid research. They are a pleasure to work with and methodical in their approach, cant recommend highly enough, especially to businesses with a positive social impact.”

Larry Kotch

CCO and Co-Founder, Flybox
Free Consultation

"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."

"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."

Marthinus

Director of Advertising Program, USF
Free Consultation

"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."

"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."

Luna Margherita

Founder, Appetite
Free Consultation

"Jonah partnered with us to build a burger brand as part of the Smart Kitchen Co. expansion across South Africa. He developed the brand, co-developed the product with us and ran marketing to fill our sales funnels. He brought a wealth of experience and energy to the project. Looking forward to more collaboration!"

Jasper Meyer

Founder, Smart Kitchen Co.
Free Consultation

“Mensch delivered a powerful new Community strategy for our brand as well as sprinkled knowledge and inspiration throughout the entire process of working together. The teams at Epidemic Sound are not only equipped with new ways of building an engaged and loyal community but also ways to collaborate internally. Inspired by the Mensch process. Can’t wait to bring our next challenge to Mensch!”

Märta Strokirk

Head of Brand Planning, Epidemic Sound
Free Consultation

"Mensch built me a beautiful website and helped coach a few of us on social media tactics. What a difference it’s made to the reach and scope of our work!!! Big fan of their work and can't wait for more."

Terry Kurgan

Founder, Fourthwall Books
Free Consultation

“Jonah and his team helped us revitalize our brand and given us the confidence to approach the market with a very unique and relevant positioning based on solid research. They are a pleasure to work with and methodical in their approach, cant recommend highly enough, especially to businesses with a positive social impact.”

Larry Kotch

CCO and Co-Founder, Flybox
Free Consultation

"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."

"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."

Marthinus

Director of Advertising Program, USF
Free Consultation

"Jonah partnered with us to build a burger brand as part of the Smart Kitchen Co. expansion across South Africa. He developed the brand, co-developed the product with us and ran marketing to fill our sales funnels. He brought a wealth of experience and energy to the project. Looking forward to more collaboration!"

Jasper Meyer

Founder, Smart Kitchen Co.
Free Consultation

"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."

"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."

Luna Margherita

Founder, Appetite
Free Consultation

“Mensch delivered a powerful new Community strategy for our brand as well as sprinkled knowledge and inspiration throughout the entire process of working together. The teams at Epidemic Sound are not only equipped with new ways of building an engaged and loyal community but also ways to collaborate internally. Inspired by the Mensch process. Can’t wait to bring our next challenge to Mensch!”

Märta Strokirk

Head of Brand Planning, Epidemic Sound
Free Consultation

"Mensch built me a beautiful website and helped coach a few of us on social media tactics. What a difference it’s made to the reach and scope of our work!!! Big fan of their work and can't wait for more."

Terry Kurgan

Founder, Fourthwall Books
Free Consultation